But someone would need to have this close up to be able to read it. Below there is also text small enough explaining the event information. Notice in the flyer above that there is a main image taking up space as well as some text to grab the attention of the viewer. They’re also perfect to place on street poles or on bulletin boards in areas with a lot of foot traffic. They’re inviting for customers and they’ll be encouraged to grab one. Or at the register advertising your small business. Think about a hotel or a restaurant where there is a stack of flyers on the desk. Flyers are also great tools to hand out to companies who can display them on their desks and help you with advertising. Think an expo or trade show where you want to advertise a lot of different products or services for your company. And a lot of text that communicates what your company is about or something where the customer would need to know a lot of information. Your business is also able to get a lot of information on them and they are still personal enough to where a consumer will take the time to read it if an interesting offer catches their eye.įlyers are designed with one or two large images. Them are great because they are the size of normal pieces of paper and customers can take them with them. Flyers (8.5×11)įlyers are often handed out in the street or grouped together when hung up for repetition. The larger the poster you need, the bigger the file size should be. If you plan to print a large poster from a file that’s only one or two megabytes, the image will come out pixelated and often unreadable if there is a lot of text. The size of the file indicates the quality and attention to detail within the design. The file size should be at least 10MB or even larger. If you want to print a large poster, for example a 32×48 inch. A quick way to determine if your file can be printed large is to look at the size of the file itself. Because the sizing can have a huge effect on how the design will look like as a printed product should the font be bigger or more predominant than the image? Should the image be downplayed and emphasis placed on the text? We made a brief guide below explaining some of the differences and advantages of each poster size.įirst, it’s important to remember that in digitally designed posters the quality of the image you have will ultimately affect what you can do with it on paper. NOTE: We recommend that designers take into account the size of the poster before or during the design process. Therefore, we’ve put together some rules and guidelines to help small businesses pick out the best size for their posters and flyers ahead of time. Two of the most common questions we get from small businesses are “Will the poster look as good as it does on the computer?” -and- “which paper size should we use?”. And increase the effectiveness of any print media campaign.ĭesigners know that just because something looks great digitally doesn’t mean it will turn out that way once it’s printed on paper. Designing to the advantages of each poster size can save you money in the long run. And the strengths of each size, we can visualize the finished product before sending our design to the printers. Only because once we know about different sizing options. However, reprinting should be a last resort and emergency option. It’s usually not too costly to go back and do it again after fine tuning your specs. It’s clear that, when it comes to poster printing, size matters.įortunately, bulk poster printing is cheap so if your sizing just doesn’t seem quite right. Whether the design feels too busy or the font is illegible. And also planned out for your next poster or flyer and it just doesn’t come out right on paper. Imagine the scenario where you have everything designed. An oft-forgotten part of the design process is deciding the right paper size for your next poster or flyer campaign.
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